ADEMOLA AKINBOLA (Founder/Head Steward)

Ademola is a Marketing Communications, Brand, and Reputation Management specialist with skills and competencies in Inbound marketing, Corporate Communications, Employee Engagement, Public Relations, Investor Relations, Content Marketing, Social Media Marketing, and Website Optimisation. He has a good knowledge of digital marketing communication strategies, trends and technologies.

Ademola comes to the table with considerable senior professional engagement experience, spanning 25 years, gathered from building and managing leading brands in the education marketing, financial services, aviation, and international service sectors in Nigeria, Ireland, and the United Kingdom. He is a valuable asset to a vision-propelled and purpose-driven organisation focused on building a strong brand that is committed to stakeholder value creation working with a consultant. From 1996 to 2011, he worked at senior management levels in reputable organisations such as Skye Bank (Corporate Communications Manager), British Council Nigeria (Head marketing & Communications), and Nigerian Aviation Handling Company PLC (Head of Corporate Communications & Business Development).

At British Council, Ademola successfully managed the branding and marketing of the Education UK brand, and he led the team that organised series of education UK exhibitions involving over 50 UK institutions in Lagos, Abuja, Kano, and Port Harcourt. A successful journalist and media practitioner, Ademola was part of the team that revolutionised Business and Financial Journalism in Nigeria, working at leading national newspapers such as The Guardian, Punch and This Day from 1991 to 1996 as Business Correspondent.

In 2011, he voluntarily resigned from paid employment and enrolled at the Dublin Institute of Technology (DIT) where he obtained his second Master’s degree (M.Sc. in Digital Marketing & Web Analytics). He was earlier awarded the Master of Communication Arts degree of the University of Ibadan in 1997. He has authored five management books: Building Enduring Corporate Reputation (2005); Built to Endure (2010), It’s a BRAND U World (2013); How to Brand Yourself & Your Business (2018), and The Winning Organisation (2018).

Ademola is a member of several professional organisations including the Nigerian Institute of Public Relations (NIPR), Chartered Institute of Marketing, United Kingdom, Chartered Institute of Marketing, Ireland, Public Relations Institute of Ireland (PRII), and the Irish Institute of Training & Development (IITD). He is well-travelled and has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organisational Strategy.